My Friend, Failure (Paperback) (ISBN-13: 9781985052482)

Anthony DeThomas wanted to share a story about overcoming setbacks after his own startup stumbled. While his company was unsuccessful, he now applies the entrepreneurial lessons he learned to helping large companies develop new products and services as an innovation consultant with Peer Insight. With a background as a congressional speechwriter, he was excited to tell this story but wanted the people who would ultimately be using the book, students and teachers, to be a part of the creation process. The result is a book grounded in what users need, with hints of some of Anthony's favorite things, like science, product design and outer space.