My Life In Advertising (Paperback) (ISBN-13: 9789394924321)

"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

Author: Claude C. Hopkins
ISBN-10: 9394924329
ISBN-13: 9789394924321
Publisher: Sanage Publishing House
Language: English
Published: 07/07/2022
Pages: 168
Format: Paperback
Weight: 0.48lbs
Size: 8.50h x 5.50w x 0.39d