Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Leboff, Grant

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer (Hardcover) (ISBN-13: 9780749498481)

Vendor: Grant Leboff
Product type: Books
Format: Hardcover
$92.00
$92.00
$92.00
Subtotal: $92.00
Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Leboff, Grant

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer

$92.00
Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Leboff, Grant

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer

$92.00
Format: Hardcover
Description
Description
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It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?

The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.

Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

Author: Grant Leboff
ISBN-10: 074949848X
ISBN-13: 9780749498481
Publisher: Kogan Page
Language: English
Published: 01/28/2020
Pages: 240
Format: Hardcover
Weight: 1.09lbs
Size: 9.21h x 6.14w x 0.75d
By Grant Leboff
By Grant Leboff
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Grant Leboff is one of the UK's leading sales and marketing experts. He serves as a non-executive director and runs Sticky Marketing Club, a sales and marketing strategy consultancy. He speaks regularly at global conferences and contributes to publications including the Daily Telegraph, the Independent, and the Financial Times, and is the author of Sticky Marketing and Stickier Marketing, both published by Kogan Page.

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