National Cultures of the World: A Statistical Reference by Parker, Philip M.

National Cultures of the World: A Statistical Reference (Hardcover) (ISBN-13: 9780313297700)

Vendor: Philip M. Parker
Product type: Books
Format: Hardcover
$70.00
$70.00
$70.00
Subtotal: $70.00
National Cultures of the World: A Statistical Reference by Parker, Philip M.

National Cultures of the World: A Statistical Reference

$70.00
National Cultures of the World: A Statistical Reference by Parker, Philip M.

National Cultures of the World: A Statistical Reference

$70.00
Format: Hardcover
Description
Description
x
This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.

Author: Philip M. Parker
ISBN-10: 0313297703
ISBN-13: 9780313297700
Publisher: Greenwood
Language: English
Published: 02/25/1997
Pages: 264
Format: Hardcover
Weight: 1.33lbs
Size: 9.50h x 6.36w x 1.00d
By Philip M. Parker
By Philip M. Parker
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PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

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