Navigating Digital Marketing in a Complex Global Landscape (Hardcover) (ISBN-13: 9798337332161)

In today s connected world, navigating digital marketing in a complex global landscape requires cultural intelligence, strategic agility, and an understanding of regional market dynamics. As businesses expand beyond borders, they face a variety of consumer behaviors, regulatory environments, and technological infrastructures that shape how digital campaigns are received and executed. From tailoring content to diverse audiences to managing data privacy laws across continents, digital marketers must adapt to an evolving system. This environment challenges brands to balance global consistency with local relevance, making digital marketing more powerful and detailed than ever before. Navigating Digital Marketing in a Complex Global Landscape explores modern marketing principles, strategies, and analytics. It examines the impact of technological advancements, such as AI, machine learning, and big data, on marketing strategies. This book covers topics such as global business, digital technology, and customer value, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

Author: Kyla Latrice Tennin,Samrat Ray
ISBN-13: 9798337332161
Publisher: Igi Global Scientific Publishing
Language: English
Published: 10/30/2025
Pages: 300
Format: Hardcover
Weight: 1.73lbs
Size: 10.00h x 7.00w x 0.75d