NBC: America's Network (Paperback) (ISBN-13: 9780520250819)

Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a comprehensive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central events of our times. Programs, policy, industry practices and personnel, politics, audiences, marketing, and global influence all come into play. The story the book tells is not just about broadcasting but about a nation's attempt to construct itself as a culture--with all the underlying concerns, divisions, opportunities, and pleasures. Based on unprecedented research in the extensive NBC archives, NBC: America's Network includes a timeline of NBC's and broadcasting's development, making it a valuable resource for students and scholars as well as for anyone interested the history of media in the United States.

Author: Michele Hilmes
ISBN-10: 0520250818
ISBN-13: 9780520250819
Publisher: University of California Press
Language: English
Published: 08/01/2007
Pages: 374
Format: Paperback
Weight: 1.12lbs
Size: 8.92h x 6.12w x 0.90d