Needfinding: Design Research and Planning (4th Edition) by Patnaik, Dev

Needfinding: Design Research and Planning (4th Edition) (Paperback) (ISBN-13: 9781974015580)

Vendor: Dev Patnaik
Product type: Books
Format: Paperback
$9.99
$9.99
$9.99
Subtotal: $9.99
Needfinding: Design Research and Planning (4th Edition) by Patnaik, Dev

Needfinding: Design Research and Planning (4th Edition)

$9.99
Needfinding: Design Research and Planning (4th Edition) by Patnaik, Dev

Needfinding: Design Research and Planning (4th Edition)

$9.99
Format: Paperback
Description
Description
x
For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. Much of the class involves hands on learning and project work. This book acts as the primary reference for methods taught in the class. It's now available to students and non-students alike.

Author: Dev Patnaik
ISBN-10: 1974015580
ISBN-13: 9781974015580
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 07/19/2017
Pages: 112
Format: Paperback
Weight: 0.61lbs
Size: 11.02h x 8.50w x 0.23d
By Dev Patnaik
By Dev Patnaik
x
Dev Patnaik is an adjunct professor at Stanford University, where he teaches a course called Needfinding. In the class, students draw upon methods from social science, design and business strategy to discover insights about ordinary people and create new products and services. He is the CEO of Jump Associates, a strategy and innovation firm. Jump helps companies create new businesses and reinvent existing ones. Jump works with some of the world's most admired companies, including GE, Samsung, Target and Virgin.

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