Net Worth: Shaping Markets When Customers Make the Rules (Hardcover) (ISBN-13: 9780875848891)

Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain, teams with Marc Singer to lay out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary. Net Worth identifies the convergence of commerce, technology, and consumer frustration as the incubator for the infomediary business, as consumers seek to release their personal information only when they can receive value in exchange for their data.

Author: John Hagel, Marc Singer
ISBN-10: 0875848893
ISBN-13: 9780875848891
Publisher: Harvard Business Review Press
Language: English
Published: 01/08/1999
Pages: 336
Format: Hardcover
Weight: 1.46lbs
Size: 9.66h x 6.51w x 1.16d

Review Citation(s):
Publishers Weekly 02/08/1999 pg. 208
Library Journal 02/15/1999 pg. 163
Booklist 02/15/1999 pg. 1016
Ingram PTR 07/01/1999 pg. 13
Business Connections 09/01/1999 pg. 22