Netflixed: The Epic Battle for America's Eyeballs (Paperback) (ISBN-13: 9781591846598)

The inside story of Netflix's incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success--or even survival--is still far from guaranteed.

Journalist Gina Keating recounts the fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.

Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

Author: Gina Keating
ISBN-10: 1591846595
ISBN-13: 9781591846598
Publisher: Portfolio
Language: English
Published: 09/24/2013
Pages: 304
Format: Paperback
Weight: 0.40lbs
Size: 8.50h x 5.50w x 0.90d