Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research by Kozinets, Robert V.

Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research (Hardcover) (ISBN-13: 9780367431426)

Vendor: Robert V. Kozinets
Product type: Books
Format: Hardcover
$225.00
$225.00
$225.00
Subtotal: $225.00
Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research by Kozinets, Robert V.

Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

$225.00
Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research by Kozinets, Robert V.

Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

$225.00
Format: Hardcover
Description
Description
x

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.  In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.



Author: Robert V. Kozinets
ISBN-10: 0367431424
ISBN-13: 9780367431426
Publisher: Routledge
Language: English
Published: 12/30/2020
Pages: 326
Format: Hardcover
Weight: 1.72lbs
Size: 10.20h x 7.00w x 0.90d
By Robert V. Kozinets
By Robert V. Kozinets
x

Robert V. Kozinets is Professor and the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the Annenberg School for Communication and Journalism and Marshall School of Business, University of Southern California, Los Angeles, CA, USA.

Rossella Gambetti is Associate Professor of Business Communication at Labcom (Research Lab on Business Communication) in the Department of Business Administration and Management Sciences, Università Cattolica del Sacro Cuore, Milan, Italy.

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