Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming by Stefko, Róbert

Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming (Paperback) (ISBN-13: 9783631897867)

Vendor: Róbert Stefko
Product type: Books
Format: Paperback
$45.95
$45.95
$45.95
Subtotal: $45.95
Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming by Stefko, Róbert

Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming

$45.95
Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming by Stefko, Róbert

Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming

$45.95
Format: Paperback
Description
Description
x
The book focuses on the conceptualization of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing, as well as the evaluation of its feedback in relation to factors influencing business behavior. The primary objective of the book is to clarify specific aspects of neuromarketing and neurolinguistic programming in the context of business behavior and to compare how subjectively businesspeople and customers perceive these aspects. It is dedicated to experts in the field of scientific research who engage in the study of neuromarketing and neurolinguistic programming in various contexts, especially in connection with sensory marketing in business behavior. Possibilities of using the presented methodologies, as well as theoretical and methodological knowledge, can be found in the preference of people for work, also in the education, coaching, and training of salespeople, employees, and people in general.

Author: Róbert Stefko,Zuzana Birknerová
ISBN-10: 3631897863
ISBN-13: 9783631897867
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Language: English
Published: 05/30/2023
Pages: 170
Format: Paperback
Weight: 0.47lbs
Size: 8.27h x 5.83w x 0.37d
By Róbert Stefko
By Róbert Stefko
x

Róbert Stefko works as a dean of the Faculty of Management and Business of the University of Presov in Presov. Within the area of business economics and management, the author focuses on the research of marketing of intangible products, economics, and marketing management of organizations providing services and on related areas of the field.

Zuzana Birknerová works as the Head of the Department of Managerial Psychology at the Faculty of Management and Business of the University of Presov in Presov. The rich publishing activity of the author is primarily focused on social phenomena such as social and emotional intelligence and related constructs of them, with which she usually deals in the context of managerial work.

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