Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales by Briesemeister, Benny B.

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales (Hardcover) (ISBN-13: 9783658351847)

Vendor: Benny B. Briesemeister
Product type: Books
Format: Hardcover
$89.99
$89.99
$89.99
Subtotal: $89.99
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales by Briesemeister, Benny B.

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales

$89.99
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales by Briesemeister, Benny B.

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales

$89.99
Format: Hardcover
Description
Description
x
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.


Author: Benny B. Briesemeister
ISBN-10: 3658351845
ISBN-13: 9783658351847
Publisher: Springer
Language: English
Published: 01/04/2022
Pages: 140
Format: Hardcover
Weight: 0.86lbs
Size: 9.21h x 6.14w x 0.38d
By Benny B. Briesemeister
By Benny B. Briesemeister
x

Since 2010, Dr. Benny B. Briesemeister is working on how to apply neuroscience to enable better business decisions - first at the Freie Universit舩 Berlin (Germany), then as CEO of Neurospective GmbH, and finally as scientific lead of the Deloitte Neuroscience Institute (Germany). In 2015, he was named NMSBA Neurotalent of the Year.

Werner Klaus Selmer has a diploma in communications management from the University of Arts, Berlin (Germany). He worked as a creative planner at the ad-agency CANTUS MEDIA Werbeagentur in Munich (Germany) and was responsible for authoring the award winning Spangler Automation case study.

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