New Activism and the Corporate Response (Hardcover) (ISBN-13: 9781403903112)

This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.

Author: S. John
ISBN-10: 1403903115
ISBN-13: 9781403903112
Publisher: Palgrave MacMillan
Language: English
Published: 09/10/2003
Pages: 308
Format: Hardcover
Weight: 1.42lbs
Size: 9.62h x 6.32w x 0.91d