New Directions in International Advertising Research (Hardcover) (ISBN-13: 9780762309504)

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

Author: S. Tamer Cavusgil
ISBN-10: 0762309504
ISBN-13: 9780762309504
Publisher: Jai Press Inc.
Language: English
Published: 09/26/2002
Pages: 296
Format: Hardcover
Weight: 1.25lbs
Size: 8.56h x 7.08w x 1.07d