New Economy - New Competition: The Rise of the Consumer? by Asch, D.

New Economy - New Competition: The Rise of the Consumer? (Hardcover) (ISBN-13: 9780333778234)

Vendor: D. Asch
Product type: Books
Format: Hardcover
$120.00
$120.00
$120.00
Subtotal: $120.00
New Economy - New Competition: The Rise of the Consumer? by Asch, D.

New Economy - New Competition: The Rise of the Consumer?

$120.00
New Economy - New Competition: The Rise of the Consumer? by Asch, D.

New Economy - New Competition: The Rise of the Consumer?

$120.00
Format: Hardcover
Description
Description
x
The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.

Author: D. Asch,B. Wolfe
ISBN-10: 0333778235
ISBN-13: 9780333778234
Publisher: Palgrave MacMillan
Language: English
Published: 01/25/2001
Pages: 158
Format: Hardcover
Weight: 0.90lbs
Size: 9.58h x 6.30w x 0.60d

Review Citation(s):
Choice 07/01/2001 pg. 2001
Reference and Research Bk News 08/01/2001 pg. 106
By D. Asch
By D. Asch
x
DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems.

BRIAN WOLFE has recently retired from Marconi Plc where he was Director of Business Efficiency. He has been a Director and CEO of a number of organisations including Creda, The Dreamland Group, GPT and Morphy Richards.

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