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The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http: //www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Author: Vijay Mahajan
ISBN-10: 1441949631
ISBN-13: 9781441949639
Publisher: Springer
Language: English
Published: 09/02/2011
Pages: 355
Format: Paperback
Weight: 1.13lbs
Size: 9.21h x 6.14w x 0.76d
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