Newsletter Success Secrets: How to write a newsletter that grows your business, makes more sales, and keeps customers loyal for longer (Paperback) (ISBN-13: 9781916056800)

A monthly newsletter, in email or in print, is your golden opportunity to make immediate sales that you can rely on, every single month, while building a relationship with your customers and establishing yourself as the trusted authority and leader in your field.

In short bite-sized chapters, you'll quickly discover the step-by-step formula for producing a professional and profitable newsletter that your readers will love.

Newsletter Success Secrets reveals:

• The 32 major strategic objectives of your newsletter-NOBODY else will tell you this, and it's VITAL.
• The Captivating Categories of Content that you MUST include in your newsletter.
• 5 ways to grab your reader's attention and keep them hooked.
• Over 60 article headlines ready for you to use immediately.
• How to immediately banish writer's block-forever-by tapping into a deep well of ideas.
• How to avoid the 11 killer mistakes that will stop you dead in your tracks.

If you want to sell a lot more of your products and services, with a reliable and profound competitive advantage, this book is for you

About the Author

Ian Howlett has been producing newsletters since 2011 and has sent literally millions of newsletters on behalf of clients. His newsletters are read by thousands of readers each month, have generated thousands of clicks to sales websites, and bring a measurable, positive return on investment every time they are sent.

He has an MBA with Distinction from the University of Oxford, where he specialised in marketing.

Ian's writing has appeared in major UK magazines including Autosport (for motor racing fans), Pilot (for private pilots), and Writing Magazine (for successful authors and editors).

He has a Private Pilot's Licence and enjoys playing the piano. He lives near Cambridge, England, with Victoria and two huge furry cats called Tom and Jerry.