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Next Generation Entrepreneurship: Convergence of Innovation, Technology, and Society (Hardcover) (ISBN-13: 9783031985126)
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Rajagopal
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Books
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Description
xThis volume explores the evolving landscape of entrepreneurship, with a focus on the integration of innovation and technology in entrepreneurial practices and Industry 5.0. It discusses the role of entrepreneurship in economic development, the challenges faced by small and medium enterprises (SMEs), and the impact of artificial intelligence (AI) and machine learning (ML) on managerial decisionmaking. It addresses the effect of transcending growth of information and communication technology on entrepreneurship to gain competitive edge.
Author: Rajagopal
ISBN-10: 3031985125
ISBN-13: 9783031985126
Publisher: Palgrave MacMillan
Language: English
Published: 01/13/2026
Pages: 566
Format: Hardcover
Weight: 1.91lbs
Size: 8.27h x 5.83w x 1.31d
Author: Rajagopal
ISBN-10: 3031985125
ISBN-13: 9783031985126
Publisher: Palgrave MacMillan
Language: English
Published: 01/13/2026
Pages: 566
Format: Hardcover
Weight: 1.91lbs
Size: 8.27h x 5.83w x 1.31d
By Rajagopal
xRajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University. Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University. Vladimir Zlatev is Associate Professor of Practice at Metropolitan College, Boston University, USA and an entrepreneur with extensive experience in industrial engineering and corporate management.
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