No Disruptions: The New Future for Mid-Market Manufacturing by Olson, Andrea Belk

No Disruptions: The New Future for Mid-Market Manufacturing (Paperback) (ISBN-13: 9781530913671)

Vendor: Andrea Belk Olson
Product type: Books
Format: Paperback
$19.95
$19.95
$19.95
Subtotal: $19.95
No Disruptions: The New Future for Mid-Market Manufacturing by Olson, Andrea Belk

No Disruptions: The New Future for Mid-Market Manufacturing

$19.95
No Disruptions: The New Future for Mid-Market Manufacturing by Olson, Andrea Belk

No Disruptions: The New Future for Mid-Market Manufacturing

$19.95
Format: Paperback
Description
Description
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The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer. In the most recent data, manufacturers contributed $2.17 trillion to the U.S. economy. For every $1.00 spent in manufacturing, another $1.40 is added to the economy. That is why the continual modernization and progression of the manufacturing industry is essential. This book examines the critical factors to "future-proof"mid-market manufacturing, including recruitment, technology, marketing, branding and diversificatio

Author: Andrea Belk Olson
ISBN-10: 1530913675
ISBN-13: 9781530913671
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 08/31/2016
Pages: 190
Format: Paperback
Weight: 0.45lbs
Size: 7.99h x 5.24w x 0.40d
By Andrea Belk Olson
By Andrea Belk Olson
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Andrea Belk Olson, MSC, is a 4-time ADDY(R) award-winner and founder/CEO of Prag'madik, a marketing and communications strategic consulting firm. With 20 years of direct, digital, social, technology and content marketing expertise, Ms. Olson helps industrial organizations exceed customer/client growth and cost-reduction expectations. Prior to Prag'madik, she served as a corporate marketing executive for multiple global manufacturers, including Martin Engineering and Marco Group International. Specializing in B2B branding and marketing operations, Ms. Olson has led multiple global re-branding and product positioning efforts. She is Pragmatic Marketing and SCIP II Certified, with over 40 published works on marketing differentiation and best practices.

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