No One Planned This: How Platforms Rewired Entertainment (Hardcover) (ISBN-13: 9798993175201)

The platform owns the relationship you built.

Discovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The "creator middle class" was always a myth, and independence turned out to be the most expensive rent in the business.

No One Planned This traces how entertainment got rewired-from Netflix's 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video-until the factory model began eating itself.

Then it shows what actually survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land.

Written by the analyst who modeled Netflix's early disruption at Wedbush and helped scale Disney-acquired Maker Studios, this is a book about building systems that keep working long after the playbooks and platforms change.