Nobrow: The Culture of Marketing + The Marketing of Culture (Paperback) (ISBN-13: 9780375704512)

From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture.

In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where "good" means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture-entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others-Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.

Author: John Seabrook
ISBN-10: 0375704515
ISBN-13: 9780375704512
Publisher: Knopf Doubleday Publishing Group
Language: English
Published: 02/06/2001
Pages: 240
Format: Paperback
Weight: 0.54lbs
Size: 8.02h x 5.23w x 0.64d

Review Citation(s):
New York Times 01/28/2001 pg. 24