Noh-Noh Girlz: Reimagining SF Japantown (Paperback) (ISBN-13: 9798332487323)

How do you reinvent your business for the next generation? A Kyoto fashion designer dreams of reviving her Kimono Minds shop in San Francisco's struggling Japantown but faces eviction by the City. To stay solvent, she begs her daughters -- Mariko, Emiko and Yumiko -- to help but they have minds of their own; they are launching their own fashion brands. Running out of money and bombarded by buyout offers from Asian conglomerates aiming to build a luxury resort, Mrs. Morioka refuses to move, believing that one "builds the future on the past." Desperate, her son Brad reaches out to the mayor's advisor Steve Durbin, a close family friend and the first Black unicorn CEO, who offers his successful Virtual Fillmore platform to build Virtual Japantown shops. Their design works but attracts cyber attacks. The daughters reinvent their shop with Goth, J-Pop cosplay and AI avatar fashion shows, but the attacks keep coming. Can they survive and thrive or will they join the parade of family shops shutting down? Join the thrills and tears of reimagining Japantown as a green fashion leader.

Author: Sheridan Tatsuno
ISBN-13: 9798332487323
Publisher: Independently Published
Language: English
Published: 07/07/2024
Pages: 124
Format: Paperback
Weight: 0.39lbs
Size: 9.00h x 6.00w x 0.26d