Nuggets of Gold: Further Processed Chicken and the Making of the American Diet (Hardcover) (ISBN-13: 9780820366357)

For McDonald's, the Chicken McNugget, the flagship product of further processed chicken, represented a once-in-a-generation innovation, a snack item that quickly evolved into a meal, spawned a legion of imitators, and gained a large share of the global poultry market. Yet, almost as soon as the McNugget made its North American debut, it quickly became the subject of opprobrium and ridicule, taking on a symbolic status among serious food connoisseurs as an indication of Americans' culinary decline and a growing disconnection between diners and the origins of the food that they ate.

During a time of rising beef prices and growing health concerns regarding red meats, the Chicken McNugget was received as a lighter alternative to traditional burger meals, clean and easy to consume, popular with children, and adaptable to busy "on-the-go" lifestyles of working parents. Consumers understood that they were not purchasing a premium product made from the finest cuts but selected the McNugget as a rational economic purchase that represented a new way of dining.

In reassembling the rise of poultry in the United States, Nuggets of Gold presents a multilayered approach, connecting the entwined stories of workers and industrialists with restauranteurs and consumers, the former geographically moored within the South, the latter diverse and nationwide. Patrick Dixon centers further processed chicken within an analysis of the U.S. food system that demonstrates that consumers did not unwittingly succumb to a "junk food" diet but made deliberate and aspirational decisions based on conceptions of leisure, lifestyle, and bodily needs.

Author: Patrick Dixon
ISBN-10: 0820366358
ISBN-13: 9780820366357
Publisher: University of Georgia Press
Language: English
Published: 10/01/2024
Pages: 192
Format: Hardcover
Weight: 1.00lbs
Size: 9.00h x 6.00w x 0.56d