Nutrition Shopper Marketing (Paperback) (ISBN-13: 9786203582680)

Nutrition is one of the most critical topics of our time since it has been demonstrated that good nutrition is essential for health. The importance of this theme is supported by the fact that individuals are now aware that a proper nutrition is the most appropriate tool to prevent and manage physical dysfunctions.Retailers can be considered responsible for the development of unhealthy food and beverage choices and for being an obstacle between shoppers' will of conducting a healthy lifestyle and their actual indulgent behaviour. Since grocery store are the primarily location for food purchases, they can be considered the perfect places where develop in store marketing strategies that aim to prevent shoppers making unhealthy choices.

Author: Maria Grazia Cardinali, Benedetta Grandi
ISBN-10: 6203582689
ISBN-13: 9786203582680
Publisher: LAP Lambert Academic Publishing
Language: English
Published: 03/31/2021
Pages: 156
Format: Paperback
Weight: 0.52lbs
Size: 9.00h x 6.00w x 0.36d