Objects of Desire: Consumer Behaviour in Shopping Centre Choices by Dennis, C.

Objects of Desire: Consumer Behaviour in Shopping Centre Choices (Paperback) (ISBN-13: 9781349507849)

Vendor: C. Dennis
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Objects of Desire: Consumer Behaviour in Shopping Centre Choices by Dennis, C.

Objects of Desire: Consumer Behaviour in Shopping Centre Choices

$54.99
Objects of Desire: Consumer Behaviour in Shopping Centre Choices by Dennis, C.

Objects of Desire: Consumer Behaviour in Shopping Centre Choices

$54.99
Format: Paperback
Description
Description
x
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

Author: C. Dennis
ISBN-10: 1349507849
ISBN-13: 9781349507849
Publisher: Palgrave MacMillan
Language: English
Published: 11/23/2004
Pages: 271
Format: Paperback
Weight: 0.82lbs
Size: 8.50h x 5.50w x 0.66d
By C. Dennis
By C. Dennis
x
CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

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