Off the Line: How to Become a Restaurant Coach, Consultant, and Strategist (Paperback) (ISBN-13: 9798181793019)

You already know how to fix restaurants. Now get paid for it.

Most restaurants don't fail because the food is bad. They fail because the business is run badly - and the people who could fix it are still trading their bodies for an hourly wage.

If you've spent years on the line, behind the bar, or in the owner's chair, you're sitting on the most valuable skill in the industry: the ability to walk into a chaotic restaurant and see exactly what's wrong. Off the Line turns that hard-won instinct into a real coaching and consulting business - no new lease, no loan, no fifteen-hour days.

Written by Chef Michael "Wheels" Parise - a chef and restaurateur with 46 years in the business, from cleaning calamari at fourteen to building one of LA's top catering companies - this is the honest, no-fluff playbook for getting paid for what you already know.

Inside, you'll learn how to:

• Find your lane and package an offer owners actually buy
• Run a Diagnostic that sells the next engagement for you
• Read a P&L like an operator and find the leak fast
• Price for the result - and stop undercharging
• Land your first three clients with no audience or website
• Handle every objection, turnaround, and tough client
• Scale past trading hours for dollars

Plus 12 real case studies, 16 ready-to-use templates, and your entire first year mapped month by month.

You spent decades learning this business the hard way.It's time to get paid for it. Get off the line.