Offline Fortunes (Paperback) (ISBN-13: 9781648303012)

Offline marketing is a very powerful technique where you take your online skills and market them to offline companies. Many of the skills you have and much of the knowledge you have acquired you take for granted, but to an offline company they are extremely valuable. Smaller offline companies do not have the budget or requirement for a full time member of staff to work on their website and online part of their business. With the tough economic climate, companies are looking at expanding their ability to earn and reduce their overheads. These companies may well be looking at getting an online presence and are waiting for an expert to contact them to help them get online. This is where you come in. It can be very eas to sell your services to offline companies, particularly when you can provide them with detailed benefits of being online and how it will improve their business. Working offline can provide you with a valuable additional stream of income as well as building a more sustainable business. There are a lot of opportunities offline for marketers to sell their skills and through this course you will learn some of the best ways of doing this. You are going to learn all about doing business offline and how different it is compared to online marketing. You will understand what offline companies want and how they do business. You will understand what these companies want to achieve by getting themselves online and how you can provide it to them.