Ogilvy on Advertising by Ogilvy, David

Ogilvy on Advertising (Paperback) (ISBN-13: 9780394729039)

Vendor: David Ogilvy
Product type: Books
Format: Paperback
$30.00
$30.00
$30.00
Subtotal: $30.00
Ogilvy on Advertising by Ogilvy, David

Ogilvy on Advertising

$30.00
Ogilvy on Advertising by Ogilvy, David

Ogilvy on Advertising

$30.00
Format: Paperback
Description
Description
x
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

Author: David Ogilvy
ISBN-10: 039472903X
ISBN-13: 9780394729039
Publisher: Vintage
Language: English
Published: 03/12/1985
Pages: 224
Format: Paperback
Weight: 1.34lbs
Size: 9.70h x 7.40w x 0.58d
By David Ogilvy
By David Ogilvy
x
David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

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