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Older Tourist Behavior and Marketing Tools (Paperback) (ISBN-13: 9783319838090)
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Vania Vigolo
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Books
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Description
xPart I Defining the older tourist market.- 1 Population aging: challenges and opportunities for the tourism industry.- 2 Segmentation approaches to older tourists.- Part II Older tourist behavior: the demand-side perspective.- 3 Older tourists' travel planning behavior.- 4 Information and Communication Technologies: impacts on older tourists' behavior.- 5 Hospitality and older tourists: a focus on accommodation choices.- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies.- 7 Strategic and operational marketing tools for older tourists.
Author: Vania Vigolo
ISBN-10: 3319838091
ISBN-13: 9783319838090
Publisher: Springer
Language: English
Published: 05/08/2018
Pages: 176
Format: Paperback
Weight: 0.61lbs
Size: 9.21h x 6.14w x 0.41d
By Vania Vigolo
xVania Vigolo is Assistant Professor in Management in the Department of Business Administration, University of Verona, Italy. She holds a Degree in Foreign Literatures and Languages, with a specialization in tourism management, from the University of Verona (2004) and a PhD in Marketing for Business Strategy from the University of Bergamo, Italy (2008). Her research interests include tourism marketing and management, services marketing, and branding issues, and she has published on these topics in various national and international journals. She has acted as a reviewer for a number of journals and several international conferences.
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