On a Teleconference No One Knows You're a Dog.: 45 Marketing Hacks for Startups. (Paperback) (ISBN-13: 9781985211018)

Michael J. Carden trained in Artificial Intelligence but ended up spending his early career in marketing for global corporations. In 2006 he quit his cushy corporate marketing job to start Sonar6, a human resources software company with the sassy byline "At last, performance reviews that don't suck." When Sonar6 was acquired by one of its larger competitors six years later, it was the hottest company in its category. Sonar6 won numerous awards including PWC Hi Tech Emerging Company, Deloitte Fast 50, and Gartner Cool Vendor. Now, Michael holds board and advisory board roles in various technology companies ranging from investor led early stage through to established public companies, as well as speaking and blogging on the ever-changing world of marketing. He is also a winner of the Writemark Plain English Award and the Bayer Innovators Award. Michael currently splits his time between New Zealand and California. One day he'd like to be responsible enough to own a dog, but in the meantime he's helping raise two children.