Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales (Paperback) (ISBN-13: 9781732331112)

Sales can be hard

It's challenging to not only connect with your potential clients but to establish trust. Luckily, you have the single most powerful tool at your disposal. You have the power of story.

This practical, easy to follow book will help you navigate the ins and outs of storytelling for sales. You will discover:

• Why you need to connect to their heart in order to connect to their wallet.
• Why you should never... ever... ever tell the Starfish story.
• How aligning your business with a non-profit may be the best business (and karma) decision you ever make.
• The 3(ish) stories that you must have in your arsenal.
• How the 3 Bears can teach you everything you need to know about story.
• Where to mine for story gold.
• And much more

When you are ready to take your sales up a notch and increase your bottom line, learn to harness the power of story with "Once Upon a Bottom Line(TM)."