Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz (Paperback) (ISBN-13: 9780982276556)

If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web. This valuable guide is filled with hundreds of resources and there s a FREE companion workbook available from www.onlinebookbuzz.com. All-in-all, this title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz. "

Author: Lorraine Phillips
ISBN-10: 0982276559
ISBN-13: 9780982276556
Publisher: 360 Books, LLC
Language: English
Published: 06/01/2011
Pages: 226
Format: Paperback
Weight: 0.65lbs
Size: 9.00h x 5.90w x 0.60d
Award: Benjamin Franklin Award - Finalist

Review Citation(s):
Booklist 05/15/2011 pg. 7
Foreword 05/26/2011