Online Marketing for Professional Services (Paperback) (ISBN-13: 9780982881934)

Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.

Author: Lee W. Frederiksen, Sean T. McVey, Sylvia S. Montgomery
ISBN-10: 0982881932
ISBN-13: 9780982881934
Publisher: Hinge
Language: English
Published: 06/05/2012
Pages: 170
Format: Paperback
Weight: 0.52lbs
Size: 9.02h x 5.98w x 0.36d