Operational marketing applied to the Malagasy company (Paperback) (ISBN-13: 9786207629206)

To conclude, the marketing mix plays an important role for a company. Optimizing the appropriation of the marketing approach is based on certain basic principles. This optimization also depends on the improvement of marketing policies as well as the use of appropriate strategies for customers, the majority of whom have low levels of education and low income. We have taken the case of Malagasy society throughout this work.

Author: Nampoina Risse
ISBN-10: 6207629205
ISBN-13: 9786207629206
Publisher: Our Knowledge Publishing
Language: English
Published: 06/07/2024
Pages: 68
Format: Paperback
Weight: 0.25lbs
Size: 9.00h x 6.00w x 0.16d