Opportunity Analysis (Paperback) (ISBN-13: 9780972874847)

Opportunity Analysis: Business Ideas, Identification and Evaluation is written for those who: Are exploring the idea of starting a business. Want to start a business but have no idea of which one to start. Have an idea for a business but are unsure about it. Have a specific idea but want to investigate its viability. This guide takes the reader through a 4-step process to identify and evaluate business ideas, culminating with an idea that fits the reader's skills, talents, and goals and the marketplace. For this idea, they conduct research to obtain market feedback and gauge potential customer response. Readers learn from other entrepreneurs and how they identified their business ideas and launched their businesses.

Author: Mary Beth Izard
ISBN-10: 0972874844
ISBN-13: 9780972874847
Publisher: Acheve Consulting Inc.
Language: English
Published: 01/07/2013
Pages: 252
Format: Paperback
Weight: 1.30lbs
Size: 11.00h x 8.50w x 0.53d