Optimal Bundling: Marketing Strategies for Improving Economic Performance (Hardcover) (ISBN-13: 9783540652472)

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company s profit and sales.

Author: Ralph Fuerderer
ISBN-10: 3540652477
ISBN-13: 9783540652472
Publisher: Springer
Language: English
Published: 01/21/1999
Pages: 299
Format: Hardcover
Weight: 1.30lbs
Size: 9.30h x 6.50w x 0.90d