Optimizing Current Practices in E-Services and Mobile Applications (Hardcover) (ISBN-13: 9781522550266)

In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that examines issues in the production management, delivery, and consumption of e-services. Featuring coverage on a broad range of topics, such as marketing, management, social media, and entrepreneurship, this book is an ideal resource for professionals, researchers, academicians, and industry consultants with an interest in the emergence of e-services.

Author: D. B. a. Mehdi Khosrow-Pour
ISBN-10: 1522550267
ISBN-13: 9781522550266
Publisher: Business Science Reference
Language: English
Published: 01/05/2018
Pages: 388
Format: Hardcover
Weight: 2.61lbs
Size: 11.00h x 8.50w x 0.88d