Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016 by Christiansen, Paul

Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016 (Hardcover) (ISBN-13: 9789462981881)

Vendor: Paul Christiansen
Product type: Books
Format: Hardcover
$160.00
$160.00
$160.00
Subtotal: $160.00
Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016 by Christiansen, Paul

Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016

$160.00
Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016 by Christiansen, Paul

Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016

$160.00
Format: Hardcover
Description
Description
x
This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Author: Paul Christiansen
ISBN-10: 9462981884
ISBN-13: 9789462981881
Publisher: Routledge
Language: English
Published: 12/21/2017
Pages: 276
Format: Hardcover
Weight: 1.20lbs
Size: 9.40h x 6.30w x 0.80d
By Paul Christiansen
By Paul Christiansen
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Paul Christiansen is associate professor of music at Seton Hall University.

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