Origin and Branding in International Market Entry Processes (Hardcover) (ISBN-13: 9781668466131)

"Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets"--

Author: Carlos Francisco E. Silva
ISBN-10: 1668466139
ISBN-13: 9781668466131
Publisher: IGI Global
Language: English
Published: 05/26/2023
Pages: 320
Format: Hardcover
Weight: 1.70lbs
Size: 10.00h x 7.00w x 0.75d