Out-innovate the competition (Paperback) (ISBN-13: 9780639709284)

In Out-innovate the Competition, we show you how to develop good ideas fast. But that alone is not enough; we also show you how to validate that ideas are worth pursuing before making significant investments in further development of these ideas.

We call the method The Innovation Sprint.

An Innovation Sprint is a four-day focused effort to translate user or customer problems and needs, into an idea, that can be tested, to validate if the idea is desirable, feasible, and viable.

Within four days, you will know if you need to spend time, effort, and resources pursuing the idea because it's a winner, or not!