Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services (Paperback) (ISBN-13: 9780645044409)

FLOCCINAUCINIHILIPILIFICATION, the longest "F" word in the English language, is the habit of estimating something as valueless. This book will help entrepreneurs, side-hustlers and small business owners overcome this common mistake when valuing, pricing and monetizing their products and services. A 15-step value-based pricing canvas will help you understand the value you offer your customers. The four value-based pricing methodologies will make sure you get the price you deserve for the products and services you provide.