Own Your Brand: An Executive Coach Helps You Refine Your Personal Brand on Linkedin (Paperback) (ISBN-13: 9780998138404)

Stop hiding what makes you great, and present yourself to the world around you.

The Internet has transformed our professional relationships -- because of LinkedIn, nearly everyone you meet will always know you. You literally can't un-meet them.

What do they think of you?

This book is for anyone who wants to be more successful in business or get the job they would truly love. It is also for retirees looking to join the right volunteer organization and academics looking for the perfect research post. In other words, this book is for anyone who wants more effective and efficient engagement with other people.

David Billstrom explains how to use the popular LinkedIn service to present yourself and your abilities to a worldwide audience of 467 million people, following a proven step-by-step method. He guides you through a process that uncovers your abilities and capabilities, and helps you define yourself through specific techniques and numerous examples. To do this, he draws upon his 20 years of coaching entrepreneurs and executives.

You will learn:

- How to use story and narrative to communicate your abilities

- To tap into what you love to do, and describe it to others

- Specific steps to make your professional profile authentic, real and unique

- How to establish your credibility

- Exactly how to take best advantage of LinkedIn (and not be taken advantage of)

The book is packed with examples and do-it-yourself instructions, so that you can foster relationships as effectively as his clients.