Packaging design in consumer culture (Paperback) (ISBN-13: 9786205786789)

This book aims to address the packaging design in the relationship between content and container, and research formal and aesthetic features organized to generate attraction and desire for the consumer. The products, with their visual proposal and their symbolic functions, will serve as instruments to demonstrate their contexts in the consumer society, attributing values and generating meanings. It is intended, therefore, to reflect on consumption, according to the power of attraction and persuasion that the visual language of the packaging exerts on the consumer.

Author: Kenny Zukowski
ISBN-10: 6205786788
ISBN-13: 9786205786789
Publisher: Our Knowledge Publishing
Language: English
Published: 03/12/2023
Pages: 56
Format: Paperback
Weight: 0.21lbs
Size: 9.00h x 6.00w x 0.13d