Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition (Paperback) (ISBN-13: 9780195089424)

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

Author: Kathleen Hall Jamieson
ISBN-10: 0195089421
ISBN-13: 9780195089424
Publisher: Oxford University Press, USA
Language: English
Published: 06/20/1996
Pages: 608
Format: Paperback
Weight: 1.45lbs
Size: 8.00h x 5.20w x 1.60d