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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Hardcover) (ISBN-13: 9780471789765)
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Jon Steel
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Books
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Description
xA professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Author: Jon Steel
ISBN-10: 0471789763
ISBN-13: 9780471789765
Publisher: Wiley
Language: English
Published: 10/01/2006
Pages: 288
Format: Hardcover
Weight: 1.05lbs
Size: 9.20h x 6.32w x 1.01d
Author: Jon Steel
ISBN-10: 0471789763
ISBN-13: 9780471789765
Publisher: Wiley
Language: English
Published: 10/01/2006
Pages: 288
Format: Hardcover
Weight: 1.05lbs
Size: 9.20h x 6.32w x 1.01d
By Jon Steel
xJON STEEL is an accidental advertising professional, a co-creator of the famous "got milk?(R)" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.
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