Personal Communication Strategy: Guide To Using Steps For Creating Personal Brand: Brand Evaluation (Paperback) (ISBN-13: 9798546169022)

A business building a brand for itself and making a lot of money is a common practice today. Whether you're an ambitious entrepreneur, speaker, or marketer, you can quickly build your brand and upscale your business like never before.

With the 4M method, you'll easily build a personal brand based on Market, Message, Money, and Meaning. All show:
- Market - Mapping your customers' business and emotional needs into a truly differentiated and effective value proposition
- Message - Creating a comprehensive and integrated personal communication strategy that makes the most of online and offline channels
- Money - Determining your personal cash flow requirements and differentiation value for profitable engagements and successful salary negotiations.
- Meaning - Aligning your personal brand with your core values and ensuring future brand elasticity.