Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line (Paperback) (ISBN-13: 9781984121974)

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. Wayne Cerullo, along with Dennis Flynn and Scott Hornstein, bring experience from working with companies such as IBM, Microsoft, Intel, HP, Franklin Covey, Merrill Lynch, Visa, and Citibank, and channel the learning for mid-sized B2B challengers who want to base their marketing on a deep understanding of the people they are designed to serve.

Author: Dennis Flynn,Scott Hornstein,Wayne Cerullo
ISBN-10: 1984121979
ISBN-13: 9781984121974
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 01/25/2018
Pages: 64
Format: Paperback
Weight: 0.19lbs
Size: 8.50h x 5.51w x 0.13d