Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region (Hardcover) (ISBN-13: 9780333691823)

The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. These papers are among the most recent empirical works concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Various themes are addressed ranging from an assessment of the environment to more specific issues, e.g. business and marketing strategies of firms operating in this region. Countries given particular attention include: China, Japan, South Korea, India, Taiwan and Vietnam. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world's most dynamic regions.

Author: Sam Dzever
ISBN-10: 0333691822
ISBN-13: 9780333691823
Publisher: Palgrave MacMillan
Language: English
Published: 05/29/1997
Pages: 247
Format: Hardcover
Weight: 1.08lbs
Size: 8.50h x 5.50w x 0.75d