Persuading People: Expert Solutions to Everyday Challenges (Paperback) (ISBN-13: 9781422122730)

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
- Build your credibility
- Adapt your pitch to your audience
- Win your listeners' minds and hearts
- Overcome resistance to your proposals
- Leverage the forces that move people to embrace new ideas

Author: Harvard Business Review
ISBN-10: 1422122735
ISBN-13: 9781422122730
Publisher: Harvard Business Review Press
Language: English
Published: 03/04/2008
Pages: 91
Format: Paperback
Weight: 0.25lbs
Size: 7.04h x 4.97w x 0.31d