Persuading People: An Introduction to Rhetoric (Paperback) (ISBN-13: 9781137003676)

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Author: Robert Cockcroft,Susan Cockcroft,Craig Hamilton
ISBN-10: 1137003677
ISBN-13: 9781137003676
Publisher: Red Globe Press
Language: English
Published: 03/31/2014
Pages: 208
Format: Paperback
Weight: 0.95lbs
Size: 8.40h x 5.40w x 0.80d